Tuesday, September 28, 2010

Cool jeans online

Yes, it's time to stock up that winter wardrobe and get ready for the joys of the British winter. By now, the end of September, we've already had the traditional seasonal turning points of successive Daily Mail headlines telling us that we're in for a frozen winter, Indian summer is here and on the third day, why the Met Office is always wrong. Even though said Met is more consistent than Daily Mail headlines. And this season's essential wardrobe component is, as it has been for the past 30 years or so, a few pairs of cool jeans.

No, this isn't, of course, referring to jeans which will fail to do their job of keeping out that British winter. Far from it, we are not using the word cool in that sense. Cool jeans refers rather to fashion, to what is hip n' happenin', what is, with a bit of good luck and a following wind, going to raise the temperature not lower it as your display of current fashionability increases the number of people who want to get close to you. Hopefully, if all goes well, very close, inside your jeans type close.

And where better to get your cool jeans than online? As we all know the greatest concern facing us all at present is the climate (no, this is very different from the weather complained of above) and we'd all like to do our bit to make sure that that climate doesn't get any worse. And as that report in the papers yesterday said, as long as the delivery truck is delivering more than 25 items (and they all do, they all do) then there are fewer carbon emissions than if we went down to the shops ourselves individually. Save the planet and look good at the same time?

Bit of a bargain, surely?

No comments: