The Inexorable March of the Quiche Eaters

Oh dear, oh dear, oh dear.

Notwithstanding the many, many other incidents over the past weeks and months which have caused your redoubtable Pedant-General to pull a long face and go "GAAAAAH!", the arrival/announcement/photo-op of the new "Bond" really takes the biscuit.

Brian Christley gets pretty close to the mark in his letter to the ToryGraph this morning:

Sir - Seeing the new James Bond in a lifejacket (News, October 15) was like watching a member of the SAS eating quiche.

Somehow, I feel the lifejacket - ghastly as it undeniably was - is the least of the sins. The hairstyle, posture and sunglasses combine to give a sort of Clapham Common chic that was just too much to bear.

P-G Verdict:Not so much "watching a member of the SAS eating quiche", but more "seeing HM the Queen scratching her arse and sniffing her fingers afterwards."

Dreadful.