Notwithstanding the many, many other incidents over the past weeks and months which have caused your redoubtable Pedant-General to pull a long face and go "GAAAAAH!", the arrival/announcement/photo-op of the new "Bond" really takes the biscuit.
Brian Christley gets pretty close to the mark in his letter to the ToryGraph this morning:
Sir - Seeing the new James Bond in a lifejacket (News, October 15) was like watching a member of the SAS eating quiche.Somehow, I feel the lifejacket - ghastly as it undeniably was - is the least of the sins. The hairstyle, posture and sunglasses combine to give a sort of Clapham Common chic that was just too much to bear.
P-G Verdict:Not so much "watching a member of the SAS eating quiche", but more "seeing HM the Queen scratching her arse and sniffing her fingers afterwards."