Tuesday, October 09, 2007

Like it or Your Money Back

Now here's a supplier that believes in the quality of it's products.

Norwegian food retailer Coop launched a new guarantee for its produce on Monday: "If you did not like the food, you will get your money back - no questions asked."

Coop, a consumer-owned cooperative and second biggest food chain in Norway, said competition among retailers was so fierce that in order to win new clients it had to become more creative.

"We trust the customers, if they say they are not pleased with something, we do not ask any questions," Coop spokesman Vidar Ullenroed told Reuters.

"We will refund the whole amount," Ullenroed told top-selling tabloid VG, adding that there did not have to be anything wrong with the product to get cash back.

"We will not argue about a thing. Just bring the packaging, product or receipt," he said.

They do say that they'll be cautious about giving back the money on alcohol that has already been consumed: sensible really, you can iagine a drunk buying one can of beer and it keeping him going for months.

However, this is likely to work. Yes, there will be people who take advantage, but in general most people are honest. Most of us might try it out, but then again, most of us will feel deeply uncomfortable in taking advantage of the store, so while we might do it once I think they're right in thinking that the number of returns will decline over time.

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