Not for these people the common supermarket aisle; they source their beef from the most romantic Herefordshire hillsides and pick daintily at the most saintly of organic carrots. In some parts of Britain, this cashmere-clad notion of nutrition as a lifestyle choice borders on the obsessive. But fresh food to suit all pockets, as supplied by supermarkets, is one of the triumphs of the modern world. It may not be perfect, it may not be pretty — but it is not evil.
Not only is this not evil it's one of the massive and fabulous achievements of the modern age. The idea that everyone would have access to cheap and nutritious food at any stage of the year or seasons would have astonished our own grandparents, let alone those from eariler times.
What is it about some people that they decry the very things that make our times the best of times?
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