So, you're building your web presence and you find that you now actually need to get a few people to come and read it. There's no point, after all, in spending all that money and inventing the better mousetrap if the world does not in fact beat a path to your door.
What you now need to do is understand how to attract such traffic. It's pretty much true that the bulk of people's traffic comes from the search engines like Google. Having a first page result for a phrase that people search for a lot pretty much guarantees that you get traffic.
OK, so how do you get a decent position on the Google search results? That all comes down to how you go about increasing your link popularity.
Click through that link and you'll find an excellent little essay on how the whole system works and what you can do to get better positioning in search results and thus more traffic.
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