Friday, December 15, 2006

US Web

It's become a truism that search engines are the way that people find things on the web. some 70-80% of us find whatever it is that we're looking for by simply asking Google, or Yahoo, or Ask Jeeves: whichever one takes our fancy at the time really.

What this means is that if you're going to try and sell goods or services over the net you need to be in the first page or two of the results for a particualr search term. It's simple a fact of human nature that we are satisfacting rather than fully optimising. We'll go with the easy to find thing that's good enough, rather than mining through hundreds of pages to find the thing that is perfect.

This is why you might need the services of a company like US Web. They've been in business since 1995 and know their way around the industry. They can therefore help you with the intricacies of search engine marketing and optimisation.

There's really no point in trying to reinvent the wheel, you might as well use people who've already been there and done that.

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1 comment:

MatGB said...

So this is what you're doing with the place.

I wondered when P-G showed up in my feeds again. Hmm. I think I'd rather hire someone a bit cheaper. Me, for example...