Amp'd Mobile has announced development deals with actor/musician Jack Black, "24" executive producer Howard Gordon and others to produce original content for the mobile entertainment carrier in 2007.
"Today's youth, who represent the next generation of wireless customers, are increasingly expecting a higher level of entertainment from their devices," said Seth Cummings, senior vp content development and programming at Amp'd Mobile. "When we started Amp'd, we envisioned building the next-generation HBO."
Black ("Tenacious D: The Pick of Destiny"), with producing partners Dan Harmon and Rob Schrab, will develop a series of comedy shorts this year for Amp'd Mobile based on their "Channel 101" events, monthly screenings of amateur shorts in Los Angeles where the audience chooses the top productions. In the mobile version, the audience also will decide which shows are canceled and which will return.
Corporate speak and Jack Black? One product to miss for me I think.