Can be a problem if you don't go through the routine of checking who else already uses that name:
A London-based record producer launched his bid on Thursday to force U.S. rapper and hip-hop music producer Sean "Diddy" Combs to change his alias or stop using the hugely popular MySpace and YouTube Internet sites.
Richard "Diddy" Dearlove says that Combs has breached an earlier undertaking not to use the name "Diddy" in Britain, because people there can see Combs' pages on the international MySpace and YouTube sites were he appears as "Diddy."
"We want him either to use a neutral name like P. Diddy or to shut them down," said Iain Purvis, Dearlove's lawyer at the High Court in London where the case is being heard.
Both Internet sites have become key marketing platforms for international artists, and Combs' site on www.myspace.com showed that his profile had been visited nearly 10 million times.
Tsk, should have checked, should have checked.
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