Saturday, April 07, 2007

Lead Management

Sadly, this is an area of business that all too many people miss out on. Yes, I'm talking about lead management.

It costs you a fortune to advertise and market your business across the economy. From that you'll obviously get a number of people making contact to ask more about your goods and services, to try and make a purchase, or simply to clarify one or other aspect of your offers.

And this is where all too many people fall down, in keeping track of those inquiries, in making sure that everyone has the information and service that they desire, and then making sure that they receive the appropriate follow up and future contact.

AIM promote offers a feature rich lead management system at vastly lower ownership costs than other and competing systems.

If you're not currently using such a system then you should be, for you're not making the most of your current marketing spend. If you are using one you'll want to check out what they have to offer anyway, as saving money is good, right?

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1 comment:

Heather said...

Pedant-General - is that you?

What the fuck has happened to your blog, or blogs?

What's all this talk about finding jobs in California, or whatever that cack is about?

I seem to recall you saying something about not having adverts on your blog - but now, by God, you seem to have become an advert whore from what I can see.

Is there a good reason for this? Is it, for instance, going towards a nice holiday?