Sadly, this is an area of business that all too many people miss out on. Yes, I'm talking about lead management.
It costs you a fortune to advertise and market your business across the economy. From that you'll obviously get a number of people making contact to ask more about your goods and services, to try and make a purchase, or simply to clarify one or other aspect of your offers.
And this is where all too many people fall down, in keeping track of those inquiries, in making sure that everyone has the information and service that they desire, and then making sure that they receive the appropriate follow up and future contact.
AIM promote offers a feature rich lead management system at vastly lower ownership costs than other and competing systems.
If you're not currently using such a system then you should be, for you're not making the most of your current marketing spend. If you are using one you'll want to check out what they have to offer anyway, as saving money is good, right?