Movie Marketing

The sad thing is that there are many highly paid, extremely intelligent, people who work in Hollywood trying to think these things up. Surely there's a better way for them to spend their time?

Here's one way to appeal to one segment of the youthful male market so beloved by film producers -- package your DVD with its own "barf bag."

Genius Products home entertainment is including a paper bag with each copy of its new "Dirty Sanchez" DVD of outlandish pranks and stunts performed by a troupe of four British men who go by the same name.

The bags underscore the message that the DVD is so sickening that even its makers fear viewers may vomit. "(The 'barf bag') was a fun way for us to communicate directly with fans, and tell them what the DVD is all about," said Scott Heffron, Genius' vice president of marketing.

The idea came from the DVD, he said. Before one stunt, the Dirty Sanchez boys encourage audiences to get a "sick bag."

Herre's a thought: why not, umm, spend the money on actually making a decent movie?

Naah, it would never catch on.