This internet and web thing does throw up some wonders. The way in which you can target a vertical sector, right across the country, is fascinating. Before, when things like dating sites were based around print media, there was always the problem with the fact that the costs meant that they had to accept everyone, there could be no distinctions made. The overheads meant that men and women, adulterers, Single Moms and so on all had to share the same pool of potential dates.
Now that the web has brought these costs down so much it's possible to slivce and dice that audience, to offer, as this one does, a dating site just for Single Moms.
I think it's great, further segmentation of the market, just what contributes to increasing human happiness.