Advertisers aiming to reach high-flyers with no alternative distraction will soon have a new method: adverts the size of three football pitches seen by plane passengers coming in to land.
UK-based Ad-Air launched its new service in London on Tuesday, offering brands the chance to place huge adverts near the runways of some of the world's busiest runways.
Ad-Air, backed by 5 million pounds ($10 million) of private equity finance, said it had spent five years securing sites around the world's busiest airports including London Heathrow, Paris, Geneva, Atlanta, Los Angeles, Tokyo and Abu Dhabi.
This isn't the same as those people who cut a pattern into a field near a runway, no, these will be powered and lit.
Sheesh: going through an airport these days is nothing but advertising, isn't it? We really need more?