One of the things which Web 2.0 seems to be suited to: in fact, actually made for, not just suited to, is the art of the travel blog. Rather than simply swallowing the paid advertisements that are the travel pages in the newspapers it would seem that by aggregating the experiences of people who have actually been to the paces under discussion we could get a better information resource.
Which, interestingly, is what is done at this travel blog. Take a lokk at these two pieces to get an idea of what I mean. All about Sofia and a look at sports around the world. These aren't advertisements for the services of one or another company at all. They're first hand reports from people who have actually been there and done that.
Expect to see a great deal more of these sorts of things as we get further into this Web 2.0 thing: user generated content is becoming king.